FOI 26–1943 – Roy Morgan Research Finding 9936

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The Department of Health, Disability and Ageing's Tobacco and E-cigarette Control Branch circulated internal emails on 1 July 2025 regarding Roy Morgan Research findings indicating smoking rates increased among young Australians, particularly aged 18-24 years, following the 2024 vaping sales ban. The research used data spanning 2024 through May 2025. Senior officials including the Assistant Secretary for Tobacco and E-cigarette Control escalated the Roy Morgan press release to leadership with requests for guidance on departmental responses and messaging strategy, indicating the findings were treated as a communication sensitivity requiring coordinated internal consultation.