Correspondence Between The Department Of Infrastructure, Transport, Regional Development, Communications And The Arts And The Office Of The Minister For Infrastructure, Transport, Regional…

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Correspondence and campaign performance reports regarding the Department's $10 million national communication campaign promoting the New Vehicle Efficiency Standard. Documents include a Week 7 dashboard update (dated 31 May 2024) tracking the "Modern, Cheaper-to-Run Cars Campaign" ahead of legislation passage. The cleanercars.gov.au website achieved 401,804 visits since launch but experienced declining engagement during the reporting period, attributed partly to competing government campaigns. The social media component concluded 8 June 2024, with the department transitioning to a public relations phase. Campaign materials included paid media placements and social listening analysis. Documents also note the FAQ section was actively updated to address public concerns and combat misinformation surrounding the policy.