Super Fund Onboarding Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

This is a letter (advocacy submission) from the Financial Services Council to Treasury's Retirement Income and Superannuation Division dated 15 September 2025, concerning proposed changes to superannuation fund advertising during employee onboarding. The FSC opposes Treasury's intention to require onboarding platforms to advertise a person's stapled fund alongside or before advertising other funds, arguing this placement misunderstands stapling's purpose and undermines consumer choice. The FSC cites data from 2023 showing that 16 per cent of onboarding platform users open accounts in advertised funds, compared to 77 per cent who input existing details via choice forms and "staple" themselves to prior funds. Of those 16 per cent, 95 per cent subsequently request a SuperMatch search to identify existing accounts, avoiding duplicate accounts. The FSC argues competitive advertising drives better superannuation outcomes and positions the current regulatory approach requiring advertised