Brand Identity Guidelines, Standard Operating Procedure And Writing Style Guide ​

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

This release contains brand identity guidelines for the Illicit Tobacco and E-cigarette Commissioner (ITEC), a Home Affairs function. The document specifies logo usage standards including two approved layouts (stacked and in-line), colour requirements (black or white only, with white permitted on corporate blue backgrounds), positioning rules (top placement with no text or images above or to the left), minimum isolation zones around the logo, and sizing specifications for print applications. The guidelines establish that logos must appear only once per document, cannot be used decoratively or as watermarks, and must maintain correct proportions without distortion. Special provisions allow logo width adjustment only for constrained applications like name badges where recognisability must be preserved. These are standard corporate branding guidelines with no operational, policy, or enforcement content.