Documents Regarding Agd's Meetings With Digital Advertising And Social Media Companies About Targeted Advertising Proposals Following The Release Of The Privacy Act Review Report.

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This document is a consultation brief recording AGD's March 2023 meeting with Meta regarding targeted advertising reforms proposed in the Privacy Act Review. The paper outlines the government's policy position balancing privacy protections with platform revenue models. Key proposals include an opt-out mechanism for targeted advertising (rather than opt-in consent) to address consent fatigue concerns, continued provision of free services to users exercising opt-outs, and contextual advertising as an alternative revenue source. The brief addresses Meta's anticipated concerns about business impact and discusses carve-outs for socially beneficial targeting (public health campaigns, child safety) and potential Children's Online Privacy Code requirements. Substantial redactions under section 22(1) (Cabinet matters) conceal specific agenda items and talking points throughout the document, limiting visibility of detailed government strategy and positions canvassed during the consultation.