Final Report Relating To The Asahi Group Holdings’ Acquisition Of Carlton & United Breweries From Anheuser Busch Inbev.

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The ACCC approved Asahi Group Holdings' acquisition of Carlton & United Breweries from AB InBev on 1 April 2020, subject to divestment undertakings. The regulator assessed competition impacts across cider, beer, non-alcoholic products, and spirits markets, determining the deal would likely substantially lessen competition without remedies. Asahi agreed to divest Strongbow, Bonamy's and Little Green cider brands plus Stella Artois and Beck's beer brands to address competition concerns under section 50 of the Competition and Consumer Act 2010. The ACCC accepted these section 87B undertakings as sufficient to permit the transaction. Asahi already held major Australian beverage brands including Peroni, Grolsch, Mountain Goat and Somersby cider.