Secretary's Briefing Pack For February 2025 Senate Estimates, Limited To The Communications Branch.

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The Department of Industry's Communications Branch, led by General Manager Louise Wallensky, comprises 60 staff across five functional areas as of December 2024. Strategic Communications (18 staff) manages advertising campaigns and communications advice; Internal Communications & Creative Services (20 staff) handles internal strategy, design, and audiovisual production; Media & Speechwriting (8 staff) supports ministerial offices and media relations; Digital Communication (14 staff) administers industry.gov.au, consult.industry.gov.au, and social media channels; and business.gov.au (8 staff) manages content for the business portal. Sixteen staff work interstate. Media monitoring expenditure ranged from approximately $488,000–$591,000 annually (GST inclusive) between FY 2018-19 and FY 2023-24, with FY 2024-25 estimated at $501,898.