New Game Rating Classification—pr Strategy.

Written by Claude Haiku 4.5 from the extracted text on 27 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

A public relations strategy document outlines a government campaign to increase awareness among Australian parents and carers about new mandatory minimum video game classifications introduced in September 2024. The changes require minimum M classification for games with in-game purchases linked to randomised rewards (loot boxes) and R18+ classification for simulated gambling content. The Department of Infrastructure engaged communications firm The Social Deck to deliver targeted education and communication activity over six months through June 2025, with proposed activity extending to 12 months. The strategy document details PR objectives, key messaging, creative approaches, media tactics, social media engagement, stakeholder partnerships, and implementation schedules. These classification changes respond to evidence linking gambling-like mechanics in video games to gambling harm and psychological, emotional, and financial consequences for players.