Documents Between 1 November 2024 To 30 April 2025 Relating To The "for The Good Of" Campaign's Procurement, Certification, And Approvals, Including The Final Campaign Certification, Contracts With…

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The Department of Infrastructure, Transport, Regional Development, Communications and the Arts released correspondence approving development of the Social Media Minimum Awareness Campaign, a government advertising initiative promoting Australia's new minimum age requirements for social media platforms. Minister for Communications Michelle Rowland sought formal approval from Minister for Finance Katy Gallagher to commence campaign development on 20 December 2024, citing $10 million allocated across 2024-25 and 2025-26 financial years with a mid-2025 launch target. Gallagher approved proceeding to development, directing her Communications Branch to nominate communication suppliers to assist DITRDCA. The campaign, aligned to protecting children online, will be developed under standard Australian Government advertising governance arrangements. Market research was planned for early 2025, though Gallagher's response indicates potential delays pending social media platform developments.