Copy of APRA’s Brand Guidelines

Written by Claude Haiku 4.5 from the extracted text on 27 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

APRA released its Brand Guidelines (Version 11.2, dated 21 May 2024), which establish visual and communication standards for the authority's external and internal communications. The document covers logo usage and variations, colour palettes including rating-specific colours, typography standards using Arial as the primary font, and design elements such as photography, iconography, and data visualisation formats. It includes brand application templates for Word, PowerPoint, and video content. A key policy stipulation restricts APRA from endorsing external service providers or appearing as a client reference in their marketing materials, with specific prohibitions on testimonials and logo usage by third parties. The guidelines articulate APRA's five core brand values—integrity, collaboration, accountability, respect, and excellence—and establish tone-of-voice principles reflecting its role as an independent statutory authority accountable to Parliament.