Documents Relating To Complaint Submitted By Environmental Defenders Office (edo) Raising Allegations Of Potentially False, Misleading, Or Deceptive Representations Relating To Salmon Products.

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The ACCC received a December 2023 complaint from the Environmental Defenders Office alleging that Coles, Woolworths, and Aldi made false or misleading environmental claims on salmon packaging and promotional materials, including terms like "responsibly sourced" and "responsibly farmed." The complaint highlighted concerns about salmon farming operations in Macquarie Harbour and their impact on aquatic environments and the endangered Maugean Skate. The ACCC independently identified similar concerns across the broader seafood industry. Following a detailed investigation, the ACCC determined that salmon farmers' compliance with existing regulatory frameworks—overseen by Tasmanian authorities and the Commonwealth Department of Climate Change, Energy, the Environment and Water—and participation in voluntary environmental schemes supported substantiation of the environmental claims. The ACCC decided not to take further enforcement action at this stage.