Internal Communications Relating To Purchasing Advertising.

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Internal communications from November 2024 show Department of Agriculture, Fisheries and Forestry staff seeking approval to develop a media strategy and advertising campaign for an initiative called LSPO (Land Stewardship and Productivity Outreach or similar). A Senior Public Affairs Officer requested a media brief be sent to an advertising agency (UM) for strategy development and media buying, with a 10-day turnaround. The proposed advertising was classified as "Complex Public Notice" requiring media strategy development, media buying, creative content development, production services, and search engine optimisation. The campaign was scheduled to run from December 2024 to February 2025, with budget to be determined pending costing from the agency. The email sought internal approval and verification of campaign dates, channels, audience, and location details before submission.