Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury contracted an evaluation firm to assess the "Future Made in Australia" campaign, a government advertising initiative. The evaluation proposal, prepared in October 2024, outlines a research methodology targeting Australians aged 18 and over through online surveys. The approach includes a benchmark survey (8-15 November 2024) and continuous weekly tracking surveys from 20 November 2024 to 29 June 2025. Specific costs and financial details are redacted under FOI exemptions. The evaluation framework covers project management, questionnaire development, survey programming, fieldwork, data analysis, and reporting, with Hall & Partners identified as the contracted provider.