Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury contracted CultureVerse to develop multicultural components of a government advertising campaign promoting Australian Government support services to Culturally and Linguistically Diverse (CALD) audiences. The contract scope included strategic recommendations on which CALD communities to target through paid and below-the-line communications, messaging tailored to CALD audiences including those in regional and remote areas, translation of advertising assets, website translation into multiple languages with supporting materials, and community engagement activities with evidence-based justification. CultureVerse was to collaborate with media agency Universal McCann on media strategy and facilitate review by a multicultural insights panel. Deliverables included detailed evaluation metrics and a final campaign report. The document outlines a request for quotation specifying Treasury's requirements across strategic communication, paid advertising development, community engagement, website localization, and performance measurement.