Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury contracted Embrace Society to develop multicultural components of an integrated advertising campaign promoting the Future Made in Australia agenda to Culturally and Linguistically Diverse (CALD) communities. The contract required Embrace Society to provide recommendations on which CALD communities to target in paid and below-the-line communications; advise on messaging and engagement strategies for CALD audiences including regional and remote residents; review and translate advertising creative; facilitate review by a multicultural insights panel; develop a CALD community engagement approach with evidence-based activities and supporting materials; and scope costs for translating a dedicated campaign website into selected languages and providing HTML templates. The contractor was to liaise with media agency Universal McCann on media planning and strategy while ensuring CALD engagement activities complemented rather than duplicated mainstream campaign efforts.