Advertising
Summary
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This document is a Request for Quotation (RFQ) issued by Treasury to advertising firm Cox Inall Ridgeway for developing First Nations components of an integrated campaign promoting the Future Made in Australia agenda. The RFQ specifies four service areas: strategic communication advice tailored to reach First Nations people in regional and remote areas; development of paid advertising creative assets in collaboration with media agency Universal McCann and creative agency The Monkeys; First Nations community engagement activities supported by evidence-based recommendations; and website content including interactive tools to help First Nations audiences understand the policy and address concerns. No cost estimates, budget figures, or quantitative outcomes are included in this excerpt. The document is classified as OFFICIAL: Sensitive Legal Privilege.
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