Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury engaged advertising agency 33Creative to develop a First Nations-specific component of a government awareness campaign promoting Australian Government support programs. The contracted deliverables included: developing recommendations for reaching First Nations audiences in regional and remote areas; creating First Nations-targeted advertising creative assets and reviewing mainstream ads for cultural appropriateness; formulating targeted messaging in consultation with media agency Universal McCann; designing a community engagement strategy with evidence-based activities; developing campaign website materials including translated content where appropriate; establishing evaluation metrics and reporting mechanisms; and providing detailed project timelines and delivery schedules. The scope emphasizes tailored communication approaches to help First Nations people understand available government support, with deliverables subject to Treasury approval and condensed timeframes.