Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury engaged public relations firm Think HQ through a standing offer deed to develop a comprehensive public relations and strategic communications strategy for communicating Australian Government support programs to the public. The engagement required Think HQ to provide recommendations for reaching Australians across regional, remote, and embedded networks; develop messaging tailored for vulnerable and special audiences; formulate media response Q&A approaches; and create supporting materials for a dedicated campaign website. The strategy was to integrate with paid advertising (video, radio, search) managed by Universal McCann, with emphasis on simplifying complex policy messaging, explaining available supports and access pathways, and using diverse Australian voices and stories. Think HQ was also required to provide detailed engagement metrics for campaign evaluation. The document excerpt does not specify contract value or final outcomes.