Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury engaged media agency Universal McCann to develop and execute the "Supporting Australians" campaign, aimed at increasing awareness of government financial support available to citizens and directing them to an eligibility website. The campaign's objectives included building trust, dispelling misconceptions, and targeting specific audiences across media platforms, with performance reporting to be provided post-campaign. Two invoices from Universal McCann dated 26 August 2024 detail charges for ad serving and measurement ($2,342.84 plus GST) and digital display media ($amount redacted under section 47G). The brief and invoice documentation represent Treasury's media strategy planning and procurement for the awareness campaign, though specific creative content and full cost details remain redacted.