Advertising

Written by Claude Haiku 4.5 from the extracted text on 28 Feb 2026. It can miss or misread redacted and scanned pages. Check the source before relying on it.

Treasury sought a comprehensive integrated advertising campaign from The Monkeys creative agency to build public awareness of the Future Made in Australia policy objectives and benefits. The request for quote outlined a multi-stage creative development process, including concept development, strategic messaging exploration, visual references and storyboarding, preliminary designs, and market testing of multiple creative approaches. The agency was to prepare detailed costings for Stage 1 creative requirements and refine concepts based on research and client feedback before final government selection. Specific budget figures and final campaign scope were redacted from the released documents.